The selling process is comprised of three steps; Preparation, Marketing and Negotiation.
The Preparation step involves preparing your home for market and selecting the right list price. I will walk through your home with you and provide you with detailed suggestions as to how to make your home as appealing as possible to potential buyers. Selecting the proper list price is one of the most important factors in the successful sale of your home.
I regularly spend Tuesday-Friday mornings viewing almost every home that comes on the market in the Central/North Toronto area. This keeps me up-to-date with market prices and trends which in turn allows me to provide you with accurate advice.
The Marketing step involves making other agents and potential buyers aware of your home. It is likely that the ultimate buyer of your home will be represented by one of the other 28,000 agents in Toronto. The best way to market these agents and buyers is through the MLS How your listing is presented is very important. I spend a tremendous amount of time drafting and composing your listing.
Feature sheets are a second component of the marketing process. If you are in agreement then I conduct open houses for agents and buyers at your home. Buyers having a detailed, colour feature sheet with photographs and a floor plan helps them review all the wonderful features of your home.
Placing a Sign on your front lawn allows everyone in the neighbourhood to know that a lovely new home is available either for themselves or for colleagues friends or family.
The Internet is widely used as a marketing tool. Your home will be advertised 24 hours a day on my personal website as well as our company website.
Negotiating your offer involves understanding the Agreement of Purchase and Sale as well as being experienced in the managing of an offer process.
My professional training and experience in negotiating and in keeping all parties informed will help you sell your home for the highest possible price